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320Publicide examines the current climate of extreme, Metallic + Gold Leaf Printing…
API Group produces + provides some of the most precious Foiling Materials on the market.
Methyl Ethyl Ketone is the primary solvent used in foil formulations at API Group ---think of solvents like the soy lecithin emulsifier in your favortie candy bar.
Shell is the top supplier the world-over for MEK
Shell’s refinery in the Netherlands, the source of the finest methyl ethyl, burned down early fall 2017.
Simultaneously — the eerily mnemonic-matched A merican P etroleum I nstitute has been pasting fresh propaganda across printed publications & digital media platforms. With aims at transparency, the “ Power Past Impossible ” campaign implements a white-on-white, type-heavy layou t to let the fashion industry understand how dependent we are on oil (who knew!) while implying a dubious sense of goodness—and godliness—in their quest to “safely fuel” the world.
… Lets have a moment and take in Power Past Impossible’s computer generated attempt to suggest the official majesty of a blind emboss . What they have achieved, with frightful success, is a complete commitment to the Ghost Impression , due in part, no doubt, to the haunted echoing cries of oil-slick ducks & dolphins choking on Shell-spillage as we speak. * *Ed Note: We mean no disservice to the ever chic blind deboss Ghost Impression Business Card ** …
BACK TO matters specific to the future of your Foil Stamped printing : we suspect a number of motives and missions behind these synchronized instances of Big Oil tom-foolery— all unprintable .
Our friends at API Group were as quick to release a response to the issue as this scribbler has been slow to report. In their press release, API laments the other API’s factory-fire induced loss of MEK solvents and the fall-out imminent to foil production. Foil prices are bound to rise fractions of cents , our foilers warn while making a vow to take petroleum-alternative solutions into their own precious-metal -dusted hands. This Manhattan Printer has yet to see any ramifications; the inherent controversy of supplying goods apparently steeped in petrol-product notwithstanding. Complaints in regard to (standard) foil prices have remained within the usual parameters.
At our NYC Print Shop , we happen to thrive on controversy as much as we appreciate true-transparency. Publicide stands with the gleaming glory of Foil Stamping , while actively resisting the human dinosaurs and their fossil fuel shade. It bears saying, Printers have a long history of keeping their environmental practices up-to-date, adapting to toxicology standards sooner than or even . It takes little more than a quick convo with Print Industry veterans to gather tales of continuously evolving formulas: gone are the neon days & nights of fluorescent foils made with authentic fluorescent fumes and minerals. In fact, our own stand-by alchemist has been hard at work on the Natural-Power Printer front for longer than we can legally say. Our trust lies in API Group’s more than capable hands for the solvent-solution.
We welcome you to flash through our fabulous Foil Stamped Prints , replete with the allure of controversy, and the luxury of scarcity. Enjoy with the same longing you feel for original-formula Four Loko & ammonia+plus Ajax, as we approach the age of cleaner ethical foils. Send Us an Email to get your Foil Printing fired up today!
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